U6 - Graphics/3D Specialist Brief. First Tasks.

ART & DESIGN DEPARTMENT – 

BTEC ASSIGNMENT BRIEF                                                                                                                                       

Qualification	BTEC National Extended Diploma Art and Design
Unit Coverage	24 – Graphic Illustration 38 – Extending 3D Design Materials, Techniques and Processes
Assignment title	Insect Part 2 – Graphic Illustration/3D
Teachers/Assessors	Mr. I. Bicknell/Ms. V. Mason/Mrs. G. Bicknell/Miss. R. Rendell
Hand out date	25th February 2019
Hand in deadline	25th March 2019
Charlotte Wilcox - BTEC Student
Vocational Scenario or context	This project requires you to utilise your work from your Unit 4 Insect assignment as a starting point. The project is subdivided: in Part A you need to develop a brand identity for a product incorporating a logo within an illustrated promotional leaflet or set of postcards. You will need to explore colour, type, imagery, layout and use of strap lines in developing your designs. It is essential to analyse some examples of contemporary promotional illustration to deepen your understanding of the task. Part B requires you to develop this idea into a 3D product prototype by selecting and exploring an appropriate 3D material and creating a well-crafted 3D model. This process needs to be supported by relevant research, experimentation with 3D media and evaluation of your process and outcome. Context: A design studio has commissioned you to think up a novel way of advertising their products.  You are asked to combine research and imagery from your recent Insect project with one of the products below and produce a either 4 sided leaflet or 4 postcards advertising your product themed around “Wasp”, “Scorpion”, “Spider” or “Beetle”. You must advertise your products in new ways other than the traditional approach i.e.  perfume should not express glamour lifestyle.  Consider rather ideas associated with your selected insect such as AGGRESSION, ATTACK, SOCIAL NETWORKING, INVASION, DEFENCE, HOSTILITY, ARMOUR, SWARMING, POISON, BUZZING, POWER, PREDATOR, etc the characteristics that insects/arachnids possess. Your leaflet/cards should promote and advertise your product reflecting a clear sense of contemporary design. Choose one of the following products and an associated strapline, combine this Power tools ‘Technology Evolves’ ‘Digital Machines for the Colony’ ‘Strength in numbers, the Colony Builds’ ‘Power for the Yellow Jackets’ Perfume ‘Queen of the Colony’ ‘Chemistry Attracts’ ‘The Scent of the Hive ‘Desire for Danger’ Sunglasses ‘New Visions, New World’ ‘See the Future with new eyes ...’ ‘Whatever your species is ...’ ‘Extend your Vision’ In addition to this brief please refer to https://btecartanddesignblog.blogspot.com/ for additional guidance throughout the project.
This project will require a focussed and productive approach to successfully complete the attached units. Ensure that you concentrate on the tasks set and do not waste effort and time on other work, move promptly from one task to the next and ensure you meet the intermediate deadlines.
Part A
Task 1	Initial Research and Mind Mapping: This should build on work you carried out in Part 1 of the project, but needs to be specifically based on your chosen insect. The insect based tasks should be quick to complete, the product and illustrator research will need a little more thought: ·         Consider the idea of your chosen insect.  Write down words associated with this creatures - their character/behaviour as well as their physical appearance.  Words such as predator, sting, poison, danger, energy, warrior, industrious, worker, queen, drone, community, hive, nest.   Produce an extensive brainstorm. ·         Collect information and visuals on your insect, use Pinterest.  https://www.pinterest.co.uk/ Consider habitat, lifespan, diet, social interaction etc. ·         Research your chosen product – (powertools, perfume, sunglasses) find existing brands on the market, analyse how they are promoted. You should be commenting on use of logos, straplines, colour, imagery, style of typography, identify the target market and explain how the promotional material tries to appeal to this group. Include plenty of visuals and investigate at least 3 different versions of the product you have selected. ·         Look at the following article online https://www.creativebloq.com/branding/10-great-uses-illustration-brand-campaigns-51620457 choose one of the featured  illustrators and research their work. How do their illustrations target a specific market? Comment on similar aspects to those outlined in the product research task above, in addition you should analyse the media and techniques the illustrator employs. Identify different scenarios where illustration is used in a graphic context (e.g. billboards, book jackets, magazine articles, diagrams, music covers etc.), discuss what graphic illustration offers that differs from other formats of product promotion.
Timescale for completion of this task:	Alongside practical work during first week of project, finished by Friday 1st March.
Checklist of evidence required:	·         A page of thorough and imaginative mind-mapping specific to your chosen insect. ·         At least 2 pages of visuals and information regarding your insect, this should be collaged into your sketchbook and presented in a mood-board style. ·         Minimum 3 pages analysing existing versions of your selected product. ·         2 pages research into a graphic illustrator and the purposes of graphic illustration.
Task 2:	Visual Recording of your product through Photography, Drawing, Printmaking, Collage: These images should all be produced with the final leaflet/set of cards in mind, these images need to be high quality and suitable for use in your outcome: ·         Take photos of your chosen product (powertool, perfume bottle, sunglasses). ·         Produce at least one sustained drawing and one print of your product. ·         Using one of these images alongside insect imagery from part 1 as the basis create 2 or more hand-made collages integrating type.
Timescale for completion of this task:	By Monday 3rd March.
Checklist of evidence required	·         Range of photos, contact sheet plus best shots printed larger. ·         High quality drawing based on your selected product. ·         A strong piece of printmaking based on your product. ·         2 sensitive pieces of collage based work incorporating your new imagery.

Work for weeks 2 - 4 of this project and unit criteria coverage is detailed in the brief you have been issued with and will follow on the blog.