L6 - New Project Brief - Swarming Sports Stars

ART & DESIGN DEPARTMENT – BTEC ASSIGNMENT    BRIEF                                                                                                                                                                                        

Qualification	BTEC National Extended Diploma Art and Design
Unit Coverage	15 Fashion Materials, Techniques and Processes
Assignment title	Swarming Sports Stars
Teachers/Assessors	Mr. I. Bicknell/Mrs. V. Mason/Mrs. G. Bicknell/Miss. L. Corrigan
Hand out date	14 November 2018
Hand in deadline	14 January 2019
Vocational Scenario or context	Many fashion designers have used the characteristics of the insect as the inspiration behind their collections, whether it’s through colour, patterns or materials to represent their natural state. Texture is another element Designers try to capture, usually through embellishment but this can also be shown through structure and the actual shaping of the garments. Most notably this can be seen in the work of Alexander McQueen, Hendrik Vermeulen, Balmain, Haider Ackermann, Fyodor Golan, Catherine O’leary and most recently Moschino. Moving away from Haute Couture many designers are looking now towards collaborative sportwear design and using their existing skills and imaginations to create ranges which neatly crossover between performance and high fashion, providing them with new challenges and sets of criteria that they must address. Again, the insect world has proven to be rich in inspirational material.  Following this trend, the fashion-conscious Millfield houses have elected to put forward a proposal to redesign their individual team kit, each with a specific species and set of characteristics in mind. It is your task to start the ball rolling with the design and creation of a hoodie inspired by one of the houses chosen arthropod mascots, from which a full kit may eventually be built if the Headmaster can see the potential in this, so you have an important job to do! You must choose one of the following from which to develop your work for this project. The Abbey Ants   The Butleigh Beetles                                          The Holmcroft Hornets The Kernick Killer Bees               The Martins Moths                   The Portway Pests The Shapwick Spiders The Southfield Scorpions                         The Walton Wasps In addition to this brief please refer to https://btecartanddesignblog.blogspot.com/ for additional guidance throughout the project.
Task 1	In order to work from an informed perspective, you must gather and carefully present a broad range of information within a new sketchbook. This should include online research, existing garment appreciation and conversation with your chosen house (market research).  Within this there should be some current trend analysis https://www.ispo.com/en/awards/textrends/textiles-trends-spring-summer2019 in relation to existing sportswear design, a breakdown of the purpose, need and creative intentions of the garment you are to design and some investigation into potential materials, techniques and processes, carefully considering the workability of all in terms of their values and constrictions. You must consider cultural associations, values, environmental and ethical considerations in the use of materials and techniques continually. At this point you should order a range of different samples of traditional and non-traditional activewear material samples. This could be useful in determining what you might need to order.... https://ukfabricsonline.com/waterproof-fabric/
Timescale for completion of this task:	Completed by Monday 19 November.
Checklist of evidence required:	2 pages of analytical research, with imagery based on current activewear trend analysis. 1 page on one high profile activewear designer focusing on a particular collection. Evidence of discussion with chosen Millfield house on contributory factors in relation to both form and function of hoodie design. 2 pages of analytical research, with samples, on materials commonly used in activewear manufacture including information on price, durability and design worth/potential.
Formative assessment:	Weekly class critique, peer and teacher verbal feedback.
Criteria covered by this task:	Evidence towards: A.P1, A.P2, A.M1. A.D1
Unit criteria reference	To achieve the criteria you must show that you are able to:
A.P1	Explain how techniques, materials and processes are used to create different fashion garments.
A.P2	Demonstrate limited exploration into fashion materials, techniques and processes.
A.M1	Demonstrate a confident exploration into how fashion materials, techniques and processes are used to create different fashion garments.
A.D1	Demonstrate an in-depth and imaginative exploration into fashion materials, techniques and processes, evaluating how they are used to create different fashion garments.
Task 2:	Now that you have gathered the required technical and inspirational material, you should begin to design your Hoodie through the use of fashion illustration on well-presented design boards - these will be shown to your “clients” later on, so they must be effective in how they communicate your intentions. At this stage it is important to consider a breadth of ideas and to look for some distinct methods of promoting the characteristcs of your Insect diversely. You should be thinking about how you will use shape, embellishment, surface texture and colour both individually and in different combinations. It is also vital that you maintain an awareness of the practical implications of your designs too, in this you should consider purpose, durability, weight, warmth and function. At this stage you should have a good understanding of media and process and must use this knowledge appropriately. Think about which media will work best or most creatively with each process. You may want to consider how you might use the sewing machine, the laser cutter, the vinyl cutter, digital imaging, cutting and slashing and the silk screen. A good place to look for examples of fashion illustration for activewear is Behance. Two examples are given below. Nichole Rodriguez                                                   Brianna Vizcaino        You will be working from fashion templates initially, but it is important that you develop your own visual language in this. The film below is a useful example of how to translate your given theme into a fashion idea.  https://www.youtube.com/watch/?v=DAW6XP6mVmU
Timescale for completion of this task:	By Thursday 22 November, as you will need the designs to progress with your next task.
Checklist of evidence required	3 separate fashion illustrations which show the front and back of 3 different Hoodie designs. Each should include two colour illustrations (front and back of the garment), word processed annotation (design direction) and some space to apply 3 fabric samples which you will make next.
Formative assessment:	Weekly class crit, peer and teacher verbal feedback.
Criteria covered by this task:	Evidence towards: A.P1, A.P2, A.M1. A.D1 B.P3
Unit criteria reference	To achieve the criteria you must show that you are able to:
A.P1	Explain how techniques, materials and processes are used to create different fashion garments.
A.P2	Demonstrate limited exploration into fashion materials, techniques and processes.
A.M1	Demonstrate a confident exploration into how fashion materials, techniques and processes are used to create different fashion garments.
A.D1	Demonstrate an in-depth and imaginative exploration into fashion materials, techniques and processes, evaluating how they are used to create different fashion garments.
B.P3	Demonstrate development of basic ideas in response to a fashion brief.
Task  3:	To provide a better sense of your overall Hoodie designs (all 3), you should produce a range of textile samples which communicate your construction and embellishment intentions, these should be produced using the fabric samples you previously pre-ordered and a range of process and media as outlined in task 2. Ensure that all processes are documented and explained within your sketchbook. Use scans, photographs and raw media to aid you in this. There is a good opportunity here to review and modify your creative practice and this should be evidenced.
Timescale for completion of this task:	By Tuesday 27 November.
Checklist of evidence required	A minimum of 3 textile samples for each of your 3 Hoodie designs which use a range of process and media, effectively describing the various design details you would ultimately hope to achieve.
Formative assessment:	Weekly class crit, peer and teacher verbal feedback.
Criteria covered by this task:	Evidence towards: A.P1, A.P2, A.M1. A.D1 B.P3, B.P4, B.M2, B.D2
Unit criteria reference	To achieve the criteria you must show that you are able to:
A.P1	Explain how techniques, materials and processes are used to create different fashion garments.
A.P2	Demonstrate limited exploration into fashion materials, techniques and processes.
A.M1	Demonstrate a confident exploration into how fashion materials, techniques and processes are used to create different fashion garments.
A.D1	Demonstrate an in-depth and imaginative exploration into fashion materials, techniques and processes, evaluating how they are used to create different fashion garments.
B.P3	Demonstrate development of basic ideas in response to a fashion brief.
B.P4	Apply fashion materials, techniques and processes appropriately to produce work in response to a brief.
B.M2	Select and apply fashion materials, technique and processes effectively to produce creative work in response to a brief.
B.D2	Demonstrate skilled application of fashion materials, techniques and processes to produce innovative work that imaginatively responds to a brief.
Task 4:	Take your design boards back to your chosen House and ask them to select one of your designs, you must document this process in your sketchbooks with evidence of a discussion which focuses on both the practical and aesthetic attributes of your designs. Once a design has been agreed upon you must then make it. If garment construction is new to you, you should use and adapt the pattern block provided, using dot and cross paper to map out your own version. Making a toile of your garment is normal practice and will help you to identify any unforeseen difficulties and design errors which may arise. This will also help you with getting to grips with some of the more technical aspects of construction before you embark upon the real thing! Please use your sketchbooks to document each stage of the process with relevant photographic images and annotation.
Timescale for completion of this task:	By Monday 3 December.
Checklist of evidence required	1 pattern for garment construction. 1 completed Toile. A series of good quality photographs and annotations which document your making process.
Formative assessment:	Weekly class crit, peer and teacher verbal feedback.
Criteria covered by this task:	Evidence towards: B.P3, B.P4, B.M2, B.D2
Unit criteria reference	To achieve the criteria you must show that you are able to:
B.P3	Demonstrate development of basic ideas in response to a fashion brief.
B.P4	Apply fashion materials, techniques and processes appropriately to produce work in response to a brief.
B.M2	Select and apply fashion materials, technique and processes effectively to produce creative work in response to a brief.
B.D2	Demonstrate skilled application of fashion materials, techniques and processes to produce innovative work that imaginatively responds to a brief.
Task 5:	Make your final Hoodie. Please use your wisely, priority should be given to highly technical work that cannot be made beyond the art studio such as specialist laser/vinyl cutting and screen printing. Please make sure that your pattern pieces have been “treated” or   embellished prior to construction if this is appropriate to your overall construction. Again, please document your processes accordingly.
Timescale for completion of this task:	By Wednesday 9 January.
Checklist of evidence required	1 completed Hoodie.
Formative assessment:	Weekly class crit, peer and teacher verbal feedback.
Criteria covered by this task:	Evidence towards: B.P3, B.P4, B.M2, B.D2
Unit criteria reference	To achieve the criteria you must show that you are able to:
B.P3	Demonstrate development of basic ideas in response to a fashion brief.
B.P4	Apply fashion materials, techniques and processes appropriately to produce work in response to a brief.
B.M2	Select and apply fashion materials, technique and processes effectively to produce creative work in response to a brief.
B.D2	Demonstrate skilled application of fashion materials, techniques and processes to produce innovative work that imaginatively responds to a brief.
Task 6:	You must now photograph your final outcome (hoodie) and use these images to create a piece of marketing material – this could be a look book, a fashion editorial or a web page/instagram campaign. You may shoot in the studio or on location. Your photographs should be imaginatively shot and carefully edited in PhotoShop. You may also wish to create a logo or use some sort of text to emphasise the idea/purpose behind your garment
Timescale for completion of this task:	By Monday 14th January.
Checklist of evidence required	Either 1 completed Fashion editorial spread, 1 look book style leaflet or 1 instagram style campaign set of 3 images.
Formative assessment:	Weekly class crit, peer and teacher verbal feedback.
Criteria covered by this task:	Evidence towards: B.P3
Unit criteria reference	To achieve the criteria you must show that you are able to:
B.P3	Demonstrate development of basic ideas in response to a fashion brief.
Task 7:	Project Evaluation: To accompany your final submission, you need to complete a word processed evaluation, this needs to reflect on all aspects of the project you have completed and identify ways in which you might go on to develop your Fashion skills further.
Timescale for completion of this task:	By Monday 14th January.
Checklist of evidence required	1 completed 800 – 1000 word printed evaluation.
Formative assessment:	Weekly class crit, peer and teacher verbal feedback.
Criteria covered by this task:	Evidence towards: C.P5, C.P6, C.M3, C.D3
Unit criteria reference   an	To achieve the criteria you must show that you are able to:
C.P5	Explain how own exploration and application of fashion materials, techniques and processes has developed own practice.
C.P6	Explain how own use of fashion materials, techniques and processes can be further improved.
C.M3	Analyse how own exploration and application of fashion materials, techniques and processes has developed own practice, making detailed suggestions for further improvement.
C.D3	Evaluate how own exploration and application of fashion materials, techniques and processes has developed own practice, making in-depth and insightful suggestions for further improvement.
Sources of information to support you with this Assignment	Refer to https://btecartanddesignblog.blogspot.com/ at regular intervals throughout the project for more detailed guidance on specific tasks and useful links. https://www.ispo.com/en/awards/textrends/textiles-trends-spring-summer2019 good for current trend prediction.  https://ukfabricsonline.com/waterproof-fabric/ look at for fabric purchase.  https://ukfabricsonline.com/waterproof-fabric/  and https://www.bagsoflove.co.uk/digital-fabric-prints.aspx useful for digital printing lengths and sample size. https://www.behance.net/gallery/62167219/Activewear-Look-book-Design  Useful for look book guidance but also fashion illustration. https://www.businessoffashion.com/articles/news-analysis/sportswear-is-officially-too-popular-for-haute-couture-to-ignore    ALWAYS LOOK AT THE BUSINESS OF FASHION SITE! https://www.sweatybetty.com/shop/activity/workout?sz=36&start=36 USEFUL!