ART & DESIGN DEPARTMENT – BTEC ASSIGNMENT BRIEF
Qualification
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BTEC National Extended Diploma
Art and Design
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Unit Coverage
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3 The Creative Process
45 Curating an Exhibition
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Assignment title
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Final Major Project
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Teachers/Assessors
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Mr. I. Bicknell/Mrs. V.
Mason/Mrs. G. Bicknell/Miss. R. Rendell
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Hand out date
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27 March 2019
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Hand in deadline
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10 June 2019
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Vocational Scenario or context
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Part
of being and artist or designer is being able to self-manage a comprehensive
creative process. It may be that you have been commissioned to produce work
to a set client brief, organise and plan a taught workshop event, develop
products for your own business for retail purposes, or, as in this instance,
develop a body of work for a collaborative event.
You
are being asked to design and develop a series of outcomes which will be
exhibited in a local gallery space. Not only will this provide you with the
opportunity to design your own brief and manage a personal project but
present you with the task of being an ambassador for the school. The
exhibition is designed to be a showcase for your talents and a means of
synthesising all that you have learnt on the course in one final display.
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Task 1
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What
you design your project around is entirely up to you. It may be in response
to a current fashion trend, a popular craze, something in the news, a
cultural reference, a favourite book, your own identity, a key word such as community,
environment or symbolism. In order to
push your ideas forward you will need to negotiate them with us and in order
to do so in a professional manner you must present us with a formal proposal.
This will consist of a written document, a comprehensive timeline and a
7-slide presentation.
The
document proforma and weekly planner (timeline) will be emailed to you and
these, along with your slide show should be returned to us by email.
Your
slide show contents are as follows.
1. Title and theme of project.
2. Methods of
gathering research material – trips, visits, online, brainstorming – provide
image-based examples. Name somewhere or an exhibition you intend to visit.
3. Important
influences – name at least 3 artists/designers who will influence your creative
process.
4. Outline of what
you intend to make.
5. Use of media and
experimentation.
6. Critique and
feedback.
7. Method of
display.
Your
statement should explore the relationship between each stage of the creative
process that you will engage in, in order to fully realise your intentions.
So, how each activity will have an effect on the next and how this can have
positive and negative effects on what you develop.
YOU WILL BE
PRESENTING YOUR SLIDESHOW TO THE REST OF THE GROUP IN THE WEEK BEGINNING
WEDNESDAY 24TH
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Timescale for completion of this task:
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Initial statement to be completed by Friday 29th March
2019
Time line and slide show by Friday 5th April 2019
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Checklist of evidence required:
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1 x completed statement of intent
1x weekly planner (Timeline)
1 x slideshow
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Task 2:
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The initial stages of
your project will be dedicated to looking at your idea/theme/concept in as
much depth as possible. In this you will be using the resources available to
you in terms of gathering as much primary and secondary material as possible.
This must all be carefully collated within your sketchbook, annotated and
appropriately responded to in a visual sense. It is imperative that you look
for diversity within this, so balance out the Pinterest research with a
place, gallery or museum visit for example. Within this there must be at
least 2 examples of carefully analysed artist research which explores, concept,
influence, process, outcome and relevance to your own intentions.
In order to
have a good range of material from which to initially develop your practical
work, you must use your camera to record with. Try to take diversify your
imagery here through the use of varying viewpoint (obscure angles, close-ups,
flat lay, depth of field etc).
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Timescale for completion of this task:
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To be completed by Wednesday 24th April
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Checklist of evidence required
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12 x
research pages on chosen idea/theme/concept to include at least one
place/gallery/museum visit and 2 different artist analysis. Pages must be
fully annotated and include analysis on how this stage of development can
positively influence future stages.
1 x
800 word gallery review of curatorial technique in visited exhibit.
At
least 30 good quality photographs which explore idea/theme/concept in some
depth.
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