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| Sportswear fashion shoot |
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Task 6:
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You must now explore the best ways in which to
promote your final outcome. Begin with looking at the different ways the
fashion world attracts a target market audience. This mostly comes down to
AIDA (attention, interest, desire and action) and the products USP (unique
selling point). These are certainly two key factors that you must explore and
document.
The marketing mix is vital in promoting/marketing
a product and without an understanding of this little success may be achieved
– it is important therefor that you DO acquire an understanding of this
principle also.
Look at 5 different ways that are currently
popular in the promotion of a garment and or a brand and record these in your
sketchbooks with the relevant market examples.
What makes a successful strategy?
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Timescale for completion of this
task:
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By Wednesday20 March.
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Checklist of evidence required
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8 Research pages which evidence the following..
1. AIDA
2. USP
3. Marketing mix
4. 5 separate methods of fashion promotion with up-to-date examples
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Task 7:
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Photograph your final outcome (hoodie) and use
these images to create a piece of marketing material – this could be a look
book, a fashion editorial or a web page/instagram campaign. You may shoot in
the studio or on location. Your photographs should be imaginatively shot and
carefully edited in PhotoShop. You may also wish to create a logo or use some
sort of text to emphasise the idea/purpose behind your garment.
Please show all brainstorming, planning,
strategies and initial ideas and reasoning prior to final selection.
*Remember who your target audiences are – you have more than
one....*
This campaign MUST be presented to your house
group and documented either photographically or as a short film. Your
presentation must include the handing out of copies of your promotional
material in a goody bag type of way.
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Timescale for completion of this
task:
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By Saturday 23 March
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Checklist of evidence required
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10 x well shot images of final hoodie.
Either 1 completed Fashion editorial spread, 1 look book style
leaflet or 1 instagram style campaign set of 3 images.
A minimum of 5 sets of promotional goody bag style packages ready
for distribution.
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Task 8:
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Project Evaluation:
To accompany your final submission, you need to
complete a word-processed evaluation, this needs to reflect on all aspects of
the project you have completed and identify ways in which you might go on to
develop both the design and promotional aspects of the project. In this you should refer to the feedback
you have received and the obstacles and successes you encountered throughout
your creative journey. Discuss the merits of your design ideas and final
outcome as well as the effectiveness of your campaign. Please remember that
you are evaluating two separate units here....
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Timescale for completion of this task:
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By Monday 25 March.
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Checklist of evidence required
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1 x minimum of 1000 word typed evaluation.
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Assessment:
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Summative
Unit marking.
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