ART &
DESIGN DEPARTMENT –
BTEC ASSIGNMENT BRIEF
Qualification
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BTEC
National Extended Diploma Art and Design
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Unit Coverage
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5 Developing an Art and Design Portfolio
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Assignment title
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Portfolio Construction
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Teachers/Assessors
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Mr.
I. Bicknell/Mrs. G. Bicknell
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Hand out date
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5 November 2018
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Hand in deadline
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3 December 2018 + 7 December 2018
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Vocational Scenario or context
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In
the pursuit of any creative role, be it a job in advertising, an exhibiting
artist, a freelance designer, a curator or a degree student, some evidence of
ability and potential is generally required. More often than not this takes
the form of a professional portfolio. This can be either physical or digital
but it must positively represent the calibre of work that its owner is
capable of. This is what first impressions and confidences are based on,
therefore how it has been compiled in terms of its selection and presentation
technique is of the utmost importance.
In
anticipation of your imminent university interviews you must review the work
that you have so far completed on the course and use this to create your own
portfolio. This will primarily be concerned with the physical entity, but it
will also feed the development of a digital version which will use both whole
folio pages and select individual images. This will often be used as a pre
selection portfolio and will need to contain enough material to cope with the
different demands of your selected art institutions in terms of volume and
criteria.
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Task 1
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Before you embark upon the development of your own, it is
important that you understand the different functions of the portfolio in the
art and design sector. Researching how existing practitioners use theirs as
effective and exciting ways to showcase examples of their creative practice
will be instrumental in how yours takes shape. In this you should consider
how an artist or designer may use theirs to gain a reward such as a new job, a commission, an apprenticeship, financial
funding, win a competition or secure a university place.
The medium through which they communicate this is also very important,
is this through a personal interview or conducted in a more public way?
Look for
examples of progression in working practice over a number of years as well as
the breadth that this may present. As a freelancer in particular this may be
used as a means of maintaining a presence in the art world as well as
attracting new clients and projects.
Compare,
discuss and analyse how the various portfolio forms and structures meet
different sector criteria but also how these maintain some common
similarities. Use specific examples of existing practitioners, providing
brief biographical detail, good quality images of their work and some analysis
of its place within the art and design sector including media and technique.
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Timescale for completion of this
task:
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Completed by Friday 9
November.
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Checklist of evidence required:
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A log book consisting of a minimum of 20 pages
which outlines the function of the Art and Design portfolio. Within this
there must be clear evidence of a comparison between at least 5 different
incarnations of this important resource, as well as those who have used these
methods in either isolation or combination and how successful they have been
and why.
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Formative
assessment:
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Weekly class critique, peer
and teacher verbal feedback.
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Criteria covered by this task:
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Evidence
towards:
A.P1,
A.P2, A.M1. A.D1
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Unit criteria reference
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To achieve the criteria you must
show that you are able to:
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A.P1
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Explain the different purposes portfolios
are used for across the art and design sector, using appropriate examples.
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A.P2
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Compare how the components of these
portfolios differ for different purposes across the art and design sector,
using appropriate examples.
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A.M1
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Analyse how far portfolios for different
purposes across the art and design sector use similar structures and
contents.
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A.D1
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Evaluate and justify the extent to which
portfolios for different purposes across the art and design sector, use
similar structures and contents.
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Task 2:
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Now that you have a more informed idea of the role of a portfolio you
should begin work on your own. In the
build up to this you should consider the purpose of what you are about to
make. Is it intended to support the search for paid employment or your
application for a degree course? In this instance you will be making a paper
based portfolio, but as you are aware this will also be used in the
development of an online version. In this instance you must write a
supporting statement in your log book which outlines the mechanics of both,
identifying their definitions of purpose and how you can achieve the best
reaction from both. At this point you may find it useful to look at the
portfolio guidance offered by the arts institutes that you have applied for,
you can find this information within the application specifications.
Create a plan which outlines the following:
1.
Requirements and resources needed for selecting, mounting, photographing
and editing work.
2.
Timescale.
3.
Any
technical assistance you may need.
4.
How
easily accessible your work is – will it need to be retrieved from somewhere?
5.
File/image
size compatible with digital transmission.
6.
Ordering
– chronological? Preference? Specialism?
Consider the above and discuss how any obstacles
can be overcome – will the studio always be available, will you need to make
an appointment with a particular member of staff, will you need to use a
model?
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Timescale for completion of this
task:
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By Wednesday 14 November.
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Checklist of evidence required
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3 page analysis on nature of own portfolio(s) and detailed plan
of production in log book.
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Formative
assessment:
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Weekly class crit, peer and teacher verbal
feedback.
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Criteria covered by this task:
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Evidence towards:
B.P3
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Unit criteria reference
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To achieve the criteria you must
show that you are able to:
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B.P3
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Demonstrate basic planning skills when structuring an art and design
portfolio.
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Task
3:
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Using the work that you have produced on the course so far you must now use your own judgement to select a range of images which show your skills and interest in your chosen specialism as effectively as possible. This process should be carefully recorded using images and words to justify and explain your decision making. You may go through a series of selection processes in a bid to narrow down your choices and this must also be carefully recorded.
In general terms most arts institutions will
expect to see between 15 and 20 A1 portfolio pages at interview. The online
versions can vary greatly and will often ask for additional project work set
by them, so be prepared for this and do your research.
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Timescale for completion of this
task:
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By Monday 19 November.
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Checklist of evidence required
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A complete selection of work to be included in final portfolio pre
edit. Work should be carefully marked with post-it notes or similar.
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Formative
assessment:
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Weekly
class crit, peer and teacher verbal feedback.
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Criteria covered by this task:
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Evidence towards:
B.P3, B.P4, B.M2
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Unit criteria reference
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To achieve the criteria you must
show that you are able to:
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B.P3
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Demonstrate basic planning skills when
structuring an art and design portfolio.
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B.P4
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Select limited work for inclusion in an art and
design portfolio for a defined purpose with supporting written material.
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B.M2
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Demonstrate effective, focused planning and
selection skills when structuring an art and design portfolio, including
detailed written material that supports the purpose of the portfolio.
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Task 4:
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Following on from your initial selections you
must now consider how you are going to use this work. Is it clean and
presentable enough to use as it is or will it perhaps need to be scanned and
re-printed? Can you see some opportunity to improve upon what you have with some
further manual working or editing? This is perfectly acceptable and will
build upon your skills in terms of judgement and aesthetic, as well as
presentation technique. Don’t forget also that your basic abilities will have
grown considerably since the beginning of your first year. This is also the
perfect opportunity to add to a project and take better photographs of your
work, which might involve finding a new shoot location and/or model.
Remember to consider how you scale and digitally record
your imagery, dpi will be important, as will format and this should be
remembered in both scanning and editing.
Print/collate all work by project. This must be
in both the physical and digital sense. Use plastic wallets for paper based
work and your own digital filing system for the online version. Keep things
simple and carefully labelled.
*It is
important that if you choose to use original outcomes from your sketchbooks
rather than scans/printouts, you MUST fill these empty pages with a scan/copy
of the missing image.
Record and evaluate all decision making in your
log books.
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Timescale for completion of this
task:
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By Monday 26 November.
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Checklist of evidence required
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Two sets
of edited folders of coursework imagery ready for portfolio construction.
Clear written analysis with supporting imagery of this process in logbook.
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Formative
assessment:
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Weekly
class crit, peer and teacher verbal feedback.
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Criteria covered by this task:
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Evidence towards:
B.P3, B.P4, B.M2, C.P5
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Unit criteria reference
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To achieve the criteria
you must show that you are able to:
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B.P3
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Demonstrate basic planning skills when
structuring an art and design portfolio.
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B.P4
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Select limited work for inclusion in an art and
design portfolio for a defined purpose with supporting written material.
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B.M2
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Demonstrate effective, focused planning and
selection skills when structuring an art and design portfolio, including
detailed written material that supports the purpose of the portfolio.
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C.P5
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Demonstrate basic ability to manage the
preparation and recording of images to be used in an art and design
portfolio.
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Task 5:
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Construct your paper based portfolio. Take the
time to try different layouts and compositions and record these
photographically as and when they happen. Work through project by project and
ensure that when it comes to the actual presentation of work you use the
appropriate material for sticking and measuring. This is a lengthy process
but can be made much longer through a lack of care and attention to detail in
the first place.
Use your log book to record your decision making
process and support this with the relevant written evaluation and an
acknowledgement of basic health and safety in terms of the equipment and
materials used in folio presentation such as knives and spray adhesive.
Order your portfolio and complete a written
document (statement of intent) which explains its contents. Consider reason
for ordering, description of projects and explanations of working methods and
styles. Arts institutes will often ask for these if viewing work remotely.
This will also complement the personal statement that you have already
written.
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Timescale for completion of this
task:
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By Monday 3 December.
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Checklist of evidence required
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1 completed portfolio plus log book
records and analysis.
1 completed statement of intent.
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Formative
assessment:
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Weekly class crit, peer and teacher verbal
feedback.
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Criteria covered by this task:
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Evidence towards:
C.P6, C.M3, BC.D2
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Unit criteria reference
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To achieve the criteria
you must show that you are able to:
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C.P6
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Produce an art and design
portfolio which basically meets the required purpose, showing some
consideration of the technical requirements.
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C.M3
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Demonstrate effective management of the
portfolio preparation resulting in the production of a portfolio which shows
consistency in terms of image quality, written material and successfully
meets the required purpose.
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BC.D2
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Plan and produce a sophisticated art and
design portfolio which fully meets the intended purpose and shows coherence
throughout in choice of images and supporting material.
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Task 6:
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In conclusion to the development of your
portfolio you must undertake a personal mock interview with your tutor and
write a 1000-word evaluation of the overall portfolio process. In this you
must discuss the success of your portfolio in relation to your own appraisal
of it as well as the feedback that you have received from others,
particularly in the context of your mock interview. Content, statement of
intent, presentation and delivery will all be important factors to consider.
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Timescale for completion of this
task:
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By Friday 7 December.
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Checklist of evidence required
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Mock interview
1000-word evaluation
I completed log book
I portfolio.
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Formative
assessment:
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Weekly
class crit, peer and teacher verbal feedback.
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Criteria covered by this task:
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Evidence towards:
D.P7, D.P8, D.M4, D.D3
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Unit criteria reference
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To achieve the criteria
you must show that you are able to:
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D.P7
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Demonstrate a basic presentation for an art and design portfolio.
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D.P8
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Explain the success of an art and design portfolio making reference
to its reviews from others, its production and purpose.
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D.M4
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Analyse how successful the presentation of an art and design
portfolio has been, making detailed and effective references to its reviews
from others, its production and purpose.
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D.D3
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Evaluate the success of the presentation of an art and design
portfolio in meeting its required purpose, making detailed references to
reviews from others, and providing recommendations for future portfolio
building.
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Sources
of information
to
support you with this
Assignment
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Refer to https://btecartanddesignblog.blogspot.com/
at regular intervals throughout the project for more detailed guidance on
specific tasks and useful links.
Individual university folio
recommendations.
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